From unnecessary designs to misleading labels, avoid these design mistakes.
Creating the packaging for your product can be a hard task, especially if you don’t know what you’re doing. Many of you may come up with packaging concept yourselves or request professional help, however without proper consideration; your packaging could jeopardise your product.
The packaging you develop will not only protect your goods; however, they will be the first factor that determines if they sell. However, today Eastpac will be enlightening people on what packaging mistakes you should avoid to ensure successful results.
We have done our research over the past few years and found the eight most common mistakes made by companies when it comes down to choosing their packaging design.
#1. The packaging doesn’t show what the product is
If you’re creating bespoke packaging for your goods; then it will need to show what is behind the wrapping. It’s good to be creative and think outside-of-the-box; however, it needs to be somewhat relevant to your product
If your packaging or label is misleading you could face problems, but by merely being clear to what your packaging is demonstrating you can effectively sell your product and secure your reputation and people’s safety.
#2. Creating unnecessary waste
Environmental factors are becoming increasingly important in the packaging industry. Businesses have to start being careful with the amount of packaging they use for their products reducing plastic in particular.
The food industry is a big culprit when it comes to excessive waste packaging, however by merely being considerate and careful; you can easily efficiently pack your products.
#3. Keeping eco-friendly
Regarding the previous mistake, it’s all well and good using less packaging and helping the environment; however, you need to ensure all your methods are eco-friendly.
Your product may be packed in little to no wrapping, but by wrapping the product in another layer of plastic – do you need to?
#4. Hard to access packaging
A common issue people face with some products is the fact that they’re ‘impossible to open’. Yes, by over-packaging or being too protective of your products, you can inconvenience your buyer when they struggle to get it open.
If your product is wrapped in invincible packaging, then there’s a high chance that you’ll be receiving complaints and a bad review is the one thing a business should always try to avoid.
#5. Incorrect labelling
Quite often we will come across products that have the wrong labels. As comical as some people may find it, it can create an unreliable persona for your business. If you want to keep your professional reputation, then you need to be extra careful with your labelling process.
Not only can the wrong label damage your rep, but it can also lead to severe complications if the buyer is allergic to a product not labelled or if the product is for medicinal uses. Always double check your product before it’s dispatched.
#6. Lack of emotion
Emotion is one of the key selling factors for any product, if you connect with your buyer, they are more likely to choose your goods over the next. Many businesses lack emotion in their packaging, it’s critical to ensure you include some.
People want to feel special and they want you to offer a solution to their problems. If your packaging is inviting, then they will trust your brand and therefore make a purchase.
#7. Use up all the space
Many packaging producers don’t consider the space inside of the packaging, leaving behind excess space that could have been used to your advantage. Some products will require fillers to keep stable during delivery, therefore its’ more than important that you carefully plan your product’s packaging.
Not only must you think about the security of your packaging, but you also need to ensure that you effectively store the product from transit to the retailer, to the customer, to the shelves at home until it’s used.
#8. Your packaging is too busy
You don’t have to get every last piece of information about your product put onto the front contents of your product. Being excessive on imagery and text will most likely put off your customers, as it’ll make your goods look ‘tacky’.
You also have to be considerate as to what you are putting on the front of your packaging, it needs to be concise and informative but not over-the-top. Sways layout your packaging in a clear manner so you easily demonstrate what your product is and what it’s for.
So, these 8 tips are far too common in the world of packaging design, that’s why we’d thought we’d warn you before you proceed. In order to create the ‘perfect’ business, you need to perfect your packaging.
That wrapping will be what determines if your product stays on the shelves or is sold out by your consumer. Every minor detail needs to be considered for everything to work.