This is a topic we love talking about because printed bags offer so many benefits to businesses – we all see custom printed retail bags being given out to us customers as items are purchased in store while other businesses have their own personalised printed bags that are sold to their customers; but what are the business benefits of printed retail bags?
The great thing about printed retail bags is that they needn’t cost the earth; printed carrier bags are very affordable and available in large quantities with a quick turnaround time too making printed carrier bags a quick, affordable and effective solution to getting your branding out there to existing customers and your target audience.
A custom design printed retail bag is also a way to attract more attention to your bag, especially when compared to a plain or clean carrier bag. By having your printed bags in bright colours, with brand messages or pictures you are creating a much more eye-catching and attractive retail bag to be seen when your customer is out and about, proudly showing off your brand.
Many businesses use emblazon their printed retail bags with brand messages and values, using their printed carrier bags to send a message to customers and potential customers alike. Putting messages on your printed retail packaging is a great way of telling people who you are and what you are all about.
Of course we couldn’t talk about the business benefits of printed bags without mentioning the biggest benefit of all; the cost effective marketing available!
When a customer leaves your store with a custom printed retail bag with your brand you are given the opportunity to reach a huge number of potential customers and as people see more and more people that have purchased from your store you become a trusted shop that people can buy for.
At the end of the day, as a shop it is likely you will have to invest of bags or packaging of some sort anyway so why not pay a little more to upgrade to printed retail packaging and gain all the benefits available to you; some of which we have listed above but there are many more too.
If you would like the chance to combine your advertising and packaging through the use of custom printed bags then why not give us a call – we would be only too happy to help you get the most from your printed retail packaging.