Ensure your business has the packaging it needs for this year’s festive rush
Getting your business ready for the Christmas rush is vital. Christmas is fast approaching! With just over a month to go, our packaging experts here at Eastpac thought we would help! We have complied together useful information to help your business run smoothly over the festive season.
What will the Christmas rush be like this year?
Due to recent lockdown measures, customers are more likely to be purchasing their goods online. Therefore, businesses need to be prepared for the mass rush of an increased number of people buying online.
As most of you know, we have just passed Black Friday on the 27th November. You may have picked up a bargain or waited until Cyber Monday and grabbed an excellent deal online. But, statistics show that UK shoppers spent £5.6 billion during 2019’s Black Friday. With 2020 said to have increased the overall spend by £400 million, it could be the highest recorded period yet!
So, following on from this mega saving weekend, the countdown to Christmas finally begins. The Christmas songs are playing, decorating preparation are in full swing, and home chefs are preparing for the Xmas feast already. But, with all this comes the inevitable Christmas rush. With businesses set to see demands surge right through to Christmas day, it is time to begin preparing.
So, how can you ensure your business is prepared for the Christmas rush?
If you have been through a festive period before, you will understand the amount of work that goes into the Christmas rush. But another thing you will have is records from previous years. From total orders taken, extra hours required to how much packaging/supplies, these are all example of factors to look back on and prepare you for what to expect in 2020.
Additionally, another important aspect to look into is to find out when orders began to increase and incorporate this into your planning. Did you find orders to rise by 50% in mid-November, and then again by 200% by December? As a result of noting these changes, you should get a good sense of what to expect so you can order enough supplies to fulfil your orders. Therefore, the Christmas rush will not hit you as hard.
But, if you are a small business and are about to experience your first Christmas – don’t panic! If truth be told, 2020 has continually brought up many new challenges. But, as every business is different and every year changes, use this time to build your presence and trial exciting ideas.
Make sure to keep morale up!
Aside from the customers, your staff members are the most crucial part of your business. Without them, your business would not run. Christmas is a stressful time for your employees too as they are at the forefront of the hustle and bustle. Or they are the ones ensuring deliveries are packages and ready to go on time! Therefore, it is vital to keep them motivated and happy to ensure that they can perform to the best of their abilities during the Christmas rush.
Also, did you know, employees are more likely to start looking for a new job in January? So, by keeping your employees happy during the Christmas period, you are investing in their long-term commitment.
Therefore, here are a few things that you can do to guarantee that you keep your staff happy and well looked after over Christmas:
- Get in the Christmas spirit; lighten the stressful atmosphere by putting up some decorations or even handing out festive snacks!
- Reward your employees’ hard work with small treats throughout the season – maybe even a Christmas party?
- Ask employees to recommend ideas for festive activities that the company can get involved in. This will show them that you value their input and opinion.
Be ready for unexpected spikes due to demand
Regardless of your industry, it would be best if you had a rough idea of what your best sellers will be and what will / will not sell out. If you know that a product is going to sell out as it is a best seller, make sure you order ample supplies to avoid disappointing customers. Additionally, you should also prepare yourself and your staff on what to do if an unexpected item sells out. By running out, you leave customers with no choice but to go elsewhere.
But the same goes for warehouses. If supplies run out, this can halt production. Consequently, this can mean late deliveries and angry customers!
Overall, the Christmas period is all about speed and customer service. You could even give your staff a refresher training session to ensure that they are confident enough to deal with any problems that occur during the busy period. Ultimately, if you make sure to keep the customer’s needs at the forefront of your business, this will, in turn, maximise your profit and sales.
Remember, it all comes down to the right packaging!
But, the one thing business tend to forget is packaging. Nobody wants to receive their present broken, damaged and unable to be used!
Here at Eastpac, we know a thing or two about packaging. We understand that the right packaging is crucial to give your customers a good experience when they receive their parcel. Customers are more likely to use your business again if their items arrive in perfect, undamaged condition.
Also, during the Christmas rush, it is the perfect time to advertise your business. Through personalised branded packaging and materials, you can easily ensure customers remember who you are.
Consequently, we offer an extensive range of bespoke and secure packaging materials. So, let us help you develop your customer’s experience when they receive their parcel!