Why Should Businesses Embrace Sustainability?

By 04/08/2020August 19th, 2020No Comments

Businesses NEED to understand the importance of embracing sustainability

Sustainability has become one of the most significant issues of our time. Environmental protection and a businesses success are not just compatible; they are, in fact, interlinked. Sustainability has long been a competitive factor amongst businesses. Consumers increasingly consider ecological impacts when making their purchasing decisions. Ultimately, the same applies to investors who consult sustainability rankings when looking for viable investment options!

That is why we believe every business should embrace sustainability. In this blog, we will discuss the benefits of becoming more sustainable, what this entails and how we as a company are striving to become ecological.

Sustainable cardboard packaging

What are the benefits of sustainability?

Overall, sustainability is based on a simple and long-recognised factual premise: Everything that humans require for their survival and well-being depends, directly or indirectly, on the natural environment. The environment provides the air we breathe, the water we drink, and the food we eat.

Sustainability is typically more associated with an organisation’s holistic approach; it takes the entire production process and logistics into consideration. So, here are four critical ways to embrace sustainability and green to impact your organisation positively:

1) Reduce Energy-Related Costs

Energy and water costs are a significant concern for manufacturers. Therefore, focusing on environmental improvements can reduce expenses. But, these improvements are annual savings as opposed to quicker, short-term cost reductions.

2) Attract New Customers & Increase Sales

‘Green’ and sustainable practices can make your company more appealing to potential customers. Consumers are becoming more conscious of the environment. So by making improvements will undoubtedly strengthen your reputation.

3) Boost Workforce Morale & Innovations

Sustainability improvements are a collaborative effort. When employees work together to identify and implement sustainable initiatives, it creates a culture of teamwork and continuous improvement. Employees work harder when they are engaged and have a sense of pride in their company.

4) Societal Impact

In addition to helping your company’s profitability, your actions can make a real difference. By implementing changes, you will have a smaller carbon footprint and reduce the number of toxins released into the atmosphere. But, the result won’t be seen immediately. Future generations will benefit from improved air and water quality, fewer landfills and more renewable energy sources.


What companies have become more sustainable?

There are numerous companies which have taken the initiative to be sustainable:

  • Nike and Adidas: Nike has focused on reducing waste and minimising its footprint. Whereas, Adidas has created a greener supply chain and targeted specific issues like dyeing and eliminating plastic bags to contribute to their improved sustainability.
  • Unilever and Nestlé: Both have taken on significant commitments; Unilever notably on organic palm oil and its overall waste and resource footprint, and Nestlé in areas such as product life cycle, climate, water efficiency and waste.
  • Walmart, IKEA and H&M: All have moved toward more sustainable retailing, mainly by leading collaboration across their supply chains to reduce waste, increase resource productivity and optimise material usage. It also has taken steps to address local labour conditions with suppliers from emerging markets.
  • Pepsi and Coca-Cola: both have developed ambitious agendas, such as increasing focus on water stewardship and setting targets on water replenishment.
  • BMW and Toyota: These car manufacturers have made strides on energy efficiency and pollution reduction, not to mention Tesla as an outsider challenging the industry’s overall footprint.

All these examples have all made firm commitments to sustainability, in large part through transparency and addressing material issues. They are embarking on a more sustainable journey, and all firms should follow suit.

young woman picking up plastic at rocky beach GXZQMJW

What is Eastpac’s approach to sustainability?

There are many ways in which businesses can adapt to become more sustainable, but here at Eastpac, we wanted to become responsible for our emissions. As we regularly deliver products to clients, we took the initiative to ensure reduced logistic emissions.

We continually strive to optimised transport routes, alternative drive vehicles and energy-efficient warehouses: There are many ways to reduce climate-damaging CO2 emissions and other environmental impacts in the transportation and storage of goods. Overall, this strong sense of responsibility has a significant influence on the way we conduct business and therefore is the foundation of our company’s culture.

But, it doesn’t end here; we also now supply and deliver climate-neutral packaging to clients so everyone can begin to embrace sustainability. Therefore, if you would like more information regarding our climate-neutral packaging and our process to sustainability, please do get in touch.