Why does quality matter for your packaging? Let us tell you…
Never underestimate the power of high-quality packaging. Whether that conveys your eco-friendly attitudes or a custom-made box featuring your logo, packaging can communicate your business values. High-quality packaging makes an excellent first impression; builds brand loyalty and much more.
As a business, it is highly likely that you are spending money on advertising and marketing. You are probably writing engaging content, producing graphics and attracting your target audience to your website. But, these efforts are being wasted if the end product arrives damaged as a result of poor packaging.
33% of customers perceive a company as unprofessional if their order arrives in damaged packaging. If this continues to happen, this could harm the reputation of your business. Therefore, high-quality packaging is crucial to the success of your business.
So, keep reading on to find out 4 key reasons to why proper packaging is vital for your business, and why enlisting professional help when getting your products ready for the market is essential.
1. Attracting Customers To Your Products Over Competitors
Most shoppers will only take a short glance at your products before they decide to either add it to the basket walk away. While dull packaging will maybe entice a customer or two, high-quality packages will provoke the customer to take a closer look! More often than not, companies will use bright colours and unusual design to make their products stand out to their customer.
2. Protecting Your Product
Besides attracting customers and providing information, your packaging is also a crucial representation of your business. Therefore, if a product’s packaging looks like it has been made poorly, it’s going to reflect badly on your business. According to research, a staggering 50% of consumers have stated they would return an order if the outer packaging is damaged.
As this demonstrates, no customer is happy with their delivery turning up broken. Additionally, no consumer is going to choose to purchase a damaged package if there is another option in perfect condition. Therefore, high-quality packaging should take into account to ensure product protection.
With thought and consideration, you can design packaging that keeps your items in optimum condition all the way to the customer’s hands.
3. Emphasising High Quality
A product’s package is enough to tell a customer how competent you are as a company. Cheap, low-quality packaging can imply that the items are of inexpensive quality. However, with high-quality packaging, you’ll be able to show potential buyers that your business is insistent on premium production.
4. Reinforcing Your Brand
Well-branded packaging can help you a great deal in building your name and growing your business. Therefore, finding smart ways to include your company logo and colours to every item will keep your brand fresh in the minds of customers. As well as gradually foster trust and recognition. Regardless if you’re an industrial or commercial company, high-quality packaging is essential.
How Could You Come Up With Impactful Product Packaging?
Ensuring you have the perfect package can be challenging and time-consuming.
The first and most crucial step is to conduct sufficient research about your demographics. This research is necessary, so your final design incorporates elements that directly attract your specific niche. As well as conveying the right information.
Now, you may choose to do all this by yourself if you have the time, but it would perhaps be better to reach out for help. A reputable professional packaging company such as Eastpac! Our experts can guide you successful packaging to develop the design that serves its purpose for your product in the best possible way.
As well as being able to help design successful packaging designs and workflows, we also stock an extensive range of high quality, reliable and effective transit packaging. Our latest range, Securapac, offers a full scope of products and materials that ensure packages arrive safety while still maintaining aesthetics.
One of our most Securapac products is Ribtec. This protective e-commerce packaging will prevent the bruising and breakage of your products in transit. Reliable as well as sustainable, the industrial material is ideal as a buffer to avoid hard impact. We stock a wide range of sizes and formats so regardless of your products, you can guarantee they arrive with your customer, on time and undamaged.
Contact Eastpac to discuss your business’ high-quality packaging
Overall, we often overlook packaging, especially when you’ve spent a great deal of time perfecting the actual item. Regardless, a high-quality package is essential to the success of any product.
Just think, Amazon. The world’s largest e-commerce business. They are a company who are certainly getting their packaging and delivery policies right. If you were to ask anyone who has ever received a package from Amazon if the product was in perfect condition, you’d struggle to find anyone that says no.
That is why we actively promote our services. Can you really afford to get packaging wrong?