At the heart of many businesses across the UK is ‘Customer Experience’ – every business wants to give their customers an excellent level of customer experience because that is what keeps customers coming back for more and recommending them to others.
The trend of the ‘Great Un-Boxing Experience’ follows on from this perfectly and has opened up a whole new world of opportunities to many retailers who are keen to give their customers the best possible customer service.
You just have to pop onto YouTube and search ‘un-boxing experience’ and you’ll find there are over 60 million videos of vloggers (video bloggers) un-boxing their orders from a selection of companies; some of these videos have been viewed over a million times!!! Want to get your brand in front of that many people?
While we are constantly talking about ways in which businesses can brand their packaging, so they can add to the customer experience and the un-boxing experience, a recent study shows that only 35% of customers felt that the packaging was consistent to the brand they had ordered a product from and only 12% of customers were truly delighted with their packages.
So, we have put together a few ideas to help you keep your branding consistent from website, to product, to packaging and impress your customers with packaging that reflects the value of your products and your brand.
Better Quality Product Packaging
Even the most luxurious, amazing and eagerly awaited products will lose their wow factor when delivered in a boring brown box. 50% of customers in a recent study felt that the packaging reflected the value of the product inside and 66% of customers believe that the packaging shows how much a company cares about their customer – how much does your packaging tell your customer you care about them?
Little Changes Help
We know that business owners have not got buckets of money to throw at packaging solutions and packaging materials, but small changes can go a long way. For example, you could wrap products in a sheet of branded tissue paper, a sticker with your logo on and a ‘thank you’ or even customised packing tape?
Don’t be afraid of trying something new when it comes to packaging if you’re finding that existing packaging materials are not working for you. There are so many different options out there when it comes to packaging and packaging materials. If you’d like to know what is new in the world of packaging then why not take a look through our website or contact us directly?