We have noticed an improvement in the weather over the last few days. Even if it is only slight, it is a sign that summer is on its way. Summer gives marketers a great chance to associate their brand with the good and happy feelings that warmer weather and blue skies generate. But how can you use summer to get your brand seen? With Branded Bags!
Branded bags for life are a brilliant way to leave a lasting impression on your existing customers, but also helps spread your brand and message amongst the friends, family and other nearby your customer too. Create a fun and engaging custom printed bag for life and your customers will soon be using it for trips to the park, picnics on the green, days out to the beach, to festivals, on their weekly shop and many other places.
How you utilise this marketing tool depends on your brand and the marketing goals you have in place, but there are many ways that a custom printed carrier bag can help grow your business, improve your brand awareness and get your business talked about online and in person.
If you are attending a business exhibition, festival or community event you could give out your bags and encourage those with the bags to take photos of them with their bags wherever they go and offer a prize for the best or most random location a bag is taken to. This helps build brand awareness when they are out and about, but also online for their friends and family to see.
Alternatively, why not launch a social media competition, filling your printed retail bag full of treats and goodies then choose a winner to win the bag as a prize. The competition could be a ‘like and share’ competition, a question or a quiz for example. The more engaging it is, the more people that will see it.
Think about your target audience and what they would need from a bag; would they prefer a custom printed bag that will carry large and heavy items to a festival, or would they prefer a light and easy to fold custom bag they can put in their car ready for shopping trips?
Maybe a thermo bag is preferred, and this is ideal if you sell food or drink that your consumer can eat or drink on the go. Then there are drawstring bags that are ideal for kids to take their PE kits to sports day, or toys and activities on a plane to their holiday.
It’s about knowing your audience and how your custom printed bags would best serve them.